Triple Town Live Events

Fuel Powered partnered with Spry Fox to bring live events to fan favourite, Triple Town. I led the design of the UI/UX and custom visual content for these events.

GOALS

Increase Engagement

Get users to play more per play session.

Increase Retention

Get users to come back more frequently.

Integrate Seamlessly

Design UI for the event that works with current maps.

Triple Town Live Events were launched in early 2016 and were featured on both iTunes and Google Play.

The live event feature included both Task Based Events and Timed Events.

RESULTS

⇧ 135%

increase in sessions/game

⇧ 112%

increase in 7 day retention

⇧ 90%

of users play live events since launch